Throughout my experience in the luxury sector I have focused on strategic public relations, marketing and brand building, understanding how to get a target audience to pay attention, deliver results that garner attention and help drive business.
I strive to deliver a creative and forward-thinking approach to each and every project, to which has generated press coverage in a broad range of top-tier media outlets, increased membership levels, garnered international exposure and a deep level of knowledge in real estate, hospitality, experiential events for aviation, yachting and luxury brands.
With the increasingly global nature of real estate markets, I have worked to strategically position and help developers, investors and brokerages reach target audiences throughout the world. This includes experience in sectors such as residential, commercial, new development and retail.
Each project has been multi-faceted, and has a real estate, business, design and market-focused story to tell. From identifying up-and-coming interior designers , highlighting trends in building design to producing bespoke branding materials. With a wide range of press coverage and an enviable client base I have shown a unique approach to storytelling and marketing strategies to differentiate them from competitive offerings in the market.
TRAVEL & HOSPITALITY
With a passion for travel I feel perfectly positioned to represent hospitality brands, boutique hotels and resorts, as well as travel brands, some of the campaigns I have worked on display fully incisive media strategies designed to drive maximum consumer engagement. From explorative driving holidays and awareness of destinations ranging from exotic islands to thriving business cities, the strategies have reached niche markets and given me a wealth of knowledge in the travel and hospitality sector, helping clients maintain a competitive advantage in a rapidly evolving market.
Working with luxury, hospitality, lifestyle and fashion brands for many years, has given me a deep understanding of building brand experiences that extend across multiple touch points. From creating exceptional events, campaigns, alliances and brand partnerships, as well as securing traditional, digital and broadcast coverage directly targeting a discerning, HNW clientele. Working across vast luxury sectors including aviation, yachting, automotive and beverages.
Marketing has evolved to include social media as an integral messaging platform for any relevant brand. Whilst working in my previous positions I have developed and executed impactful social media strategies that synergize with the marketing team to deliver maximum awareness, engagement, and follower-ship. From developing a launch strategy for an affluent driving club, creating impactful live social media specific content, building influencer campaigns to promote a brand’s milestone, to driving awareness towards a targeted audience through paid social ads, my experience has given me the ability to produce a 360 degree approach to telling a brand’s story.