MY TOP TIPS FOR OMNICHANNEL MARKETING IN THE LUXURY INDUSTRY



In a world where a secretive approach is no longer so secretive, the digital footprint has become the most highly regarded commodity. Understanding the luxury path is critical to a customer-centric view, for each and every touch point both online and off.

With daily development in a multitude of marketing strategies and attributes, it is hard to wade through the noise and decipher what works best for your brand. The luxury sector has previously paved the way in publishing and print media, however with the impact of Covid-19 it has been forced to adopt more mobile centric, virtual experience and artificial intelligence components. Whilst removing the psychical point of sale, it is important to hone in on digital heatmaps, following your customers purchase journey in areas of search, display and social.

As with any luxury implementing value in a personalised, relevant and unique way is key to customer satisfaction, below are a few of my recommendations to get you noticed as a luxury digital native moving into 2021.